Posted: 07 Jul 2011 05:00 AM PDT
Not everyone needs to do something completely new to discover. Entrepreneurs, however, a proposal strongly value working with existing products, processes, supply chain, value chains and customer insights.
1 Product Innovation Usage looking for new applications for existing products.
Case-left: Vélib ', was the self-service bicycle hire scheme adopted by the City of Paris and JCDecaux invented a way that JC Decaux has created a new categorybicycle transportation system. JCDecaux (a pioneer in urban design) is to provide bikes and racks, instead of contracts for automated external sites available. There are cities where it will be tested first in Paris, Brussels, Barcelona, Toronto and New Delhi. The study in Lyon (France) was successful. Cyclists are invited to register by credit card. They were allowed to ride bikes for free for a limited period. After the deadline, causing asmall fee. Equipped with GSM technology on the bike, the bike could be traced 24 X 7. The maintenance cost for each bicycle has worked about three thousand.
2 Process innovation through re-engineering of processes to provide easier, faster and less expensive processes.
Case-leave: the Aravind Eye Care System is the largest and most productive eye care in the world in terms of volume and number of surgical patientsto be treated. While the industry standard for cataract surgery is 30 minutes to 10 minutes Aravind doctors. Each surgeon is working alternately on two operating tables. This is a team of paramedics and doctors at the eye wash, place the seam, injection and so on. The surgeon has his role and moves to the next table. This increases productivity and sweat the activity more difficult. One tool that has cost hundreds of thousands of rupees by usingAravind on 100 cases a day to do it on while using a private doctor, it would be 5 to 10 times a week. Aravind recovers the cost of the device much faster. Many other similar process innovation ensures that Aravind runs a profitable company, even if only 30% of patients to pay for eye surgery.
3 Innovation in the supply chain through collaboration with suppliers and customers
Case-left: While most traders lookby producers as an opponent, Procter & Gamble and Wal-Mart actually forged a symbiotic and mutually beneficial relationship. While it is common for games of power between two giants sat down to watch on a chain, used P & G and Wal-Mart's IT, data and knowledge on their supply chains to share. This has led to greater efficiency in the supply chain for greater coordination, predictability and transparency along the supply chain. This partnershipcreated a much better customer focus and greater profitability for both partners.
4 customer led innovation by focusing on the customer's life
Case-let: In India, the first coffee-chains, which did reasonably well, Cafe Coffee Day & Barista Lavazza. Both were modeled on Starbucks and other Western coffee chains. So when to start a new supplier Mocha, decided on a platform, whereencouraged people to converge on specific interests and are in talks. From the position of Mocha's busiest streets and shopping malls (where their rivals were taken), which invites guests to relax and unwind. The furniture and other aspects of the design uses coffee home / rustic furniture and broke the monotony of the standard models. They encouraged backpackers, filmmakers, and other stakeholders to fulfill. Mocha had a much largerThe share of 'watch the over its competitors. The longer the client was, the more you spend. Mocha is much more profitable than their competitors.
5 customer led innovation through the promotion of new users
Houses-let: The Indian-scale bookstore chain puzzle, after a relatively successful libraries in Delhi and Mumbai decided, decided to encourage readers not to start reading. They consisted of market stall owners books, including a book onCustomer's request on a counter (which frequented by book lovers who already knew what they wanted). Crossword allows customers to enter, lounging and reading books in the store. They began creating a best-selling and "recommended Sriram" (a phrase book from a book evangelist voted) to facilitate book books for new readers to make decisions. 15% of its turnover came from 'recommended Sriram. "So a new category of book readers and buyers encouraged by the introductionChildren's books in bookstores and here & here, the category was 30% of sales.
After deciding on a business value proposition, the entrepreneur must be the litmus test. You should ask if it's innovative "use of a loophole in the 'market and if there is a significant" gap in the market "
|You are subscribed to email updates from Barista Coffee Maker |
To stop receiving these emails, you may unsubscribe now.
|Email delivery powered by Google|
|Google Inc., 20 West Kinzie, Chicago IL USA 60610|